The AEG brand offers a full range of products that continues the proud history of the brand. A track record which started with electric light bulbs evolved over the years to include everything from cars, trains, power tools and electric machines, to instruments, nuclear power, motors, microelectronics and more. The brand is as attractive and relevant today as it was over 120 years ago.

Scope of work:

An event that was magically executed by Black Snow Projects & Events for the inauguration of the new Head offices for AEG, as well as a launch of new products for AEG/Kelvinator and Electrolux brands. At the event there were 150 guests from all over South Africa as well as the managing director of AEG, who was flown into South Africa from Dubai.

Other guests were also flown into Johannesburg from destinations around the globe. These guests were accommodated and spoiled with five star treatments. The event stretched over a period of two days. Due to the fact the event was for the new Head Offices and new product launch, it was only fitting that there was a ribbon cutting ceremony as part of the event.

Guests were given the opportunity to try out all the new products for themselves. After the two-day event, the staff of AEG was able to sit back and enjoy their Christmas party, where they could enjoy the company of each other and celebrate the opening of their new offices. The event was a definitive success and had a touch of Black Snow brilliance once again.

Number of people: 150

Location: AEG Head Office in Woodmead