Performance marketing is one of our specialty areas as a digital marketing agency and is exactly what it sounds like – marketing that is tailored to perform a specific function by meeting your exact goal, whether that is a sale, completed lead, a booking, or downloading of your content.
The future of performance marketing has branched out and now encompasses any marketing approach that will improve your brand. However, the main areas of focus include; email marketing, search marketing (SEO and PPC), conversion rate optimisation, content marketing and many more. Performance marketing allows for greater opportunities to track real-time measurement and optimisation through readily available digital technology.
Insights and Research Services
Good research and valuable insights transcend all marketing channels and should always be the starting point for any new campaign in digital marketing. At Black Snow Group, our research methods allow us to get to know your industry, your brand, and your audience quickly and intimately.
Search Engine Optimization (SEO) is a very important digital marketing process where a website is made more visible to search engines such as Google and Bing. SEO marketing services are crucial to providing a successful website SEO ranking amongst competitors online. As a digital marketing agency, SEO services are very close to our heart.
Our skilled paid media team will help you to get the most out of your paid marketing without emptying your pockets. If you are already running paid marketing campaigns of your own, find out how well your existing campaigns are performing as well as where the opportunities for optimisation, growth and improvement lie.
Social Media Marketing
Having a strong social media presence is about more than just posting sporadic status updates and tweets. We can help your brand to create a relationship with your target audience on social media that will build genuine trust. This can turn your customers into proud brand ambassadors, who are willing to help your business beyond buying products or using your services. Our social media marketing experts can help you achieve this through content creation, posting and channel insights and community management.
Conversion Rate Optimisation
At Black Snow Group, our team of specialists focus on full-service CRO: from creating experimentation frameworks to analysing user behaviour and motivation and then designing and building each A/B test in the roadmap.
Analytics and Reporting
Our expert data analysts specialise in performing detailed looks behind the scenes to see the big picture of what’s happening across your website and marketing channels. We will then present an in-depth analysis of how your website is performing and what you could be doing better (without technical jargon or confusing terms). This allows us to identify exactly where you should direct your budget and how to increase sales.
We will monitor and measure, tweak, and fine-tune throughout the project lifecycle, evolving our strategy to get you the best possible results. To ensure effectiveness across multiple brand touch points, we test, target, and measure the work from planning to implementation.