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When To Rebrand: The Difficult Question
It can be easy to get caught up in the excitement of rebranding with many big names undergoing bold branding changes such as Uber, American Express and even the UK Government. As a process that includes changing the entire corporate image of a brand, rebranding should not be taken lightly or done unnecessarily. Drawing on... View Article
Is it a Party Economy?
Is your company’s year-end function on the ‘Cost Cutting’ list this year? With South Africa’s GDP growth rate continuing to decline, you wouldn’t be blamed for looking at ways to cut back. However, with any cutbacks come unforeseen threats and sometimes the long-term effects aren’t always worth the marginal savings. On the surface, a year-end... View Article
Sticking Out from the Crowd - The Appeal of a Boutique Advertising Agency Over a Larger Advertising Agency
For decades, big brands have sought to hitch their wagons to big creative agencies, in order to reflect their stature in the marketplace. The same goes for small to medium-sized companies, who pined after larger advertising agencies as though to to show they’re also real brands, only to find larger advertising agencies are top-heavy with... View Article
