Hot Wheels
Public Relations

Client Since Year: 2015

Established in 2003, Blue Horizon Licensing exclusively represents Mattel Brands Consumer Products licensing portfolio in South Africa which includes Barbie, Fisher-Price and Hot Wheels to name a few.

Blue Horizon Licensing contracted the services of Black Snow to implement a consumer awareness campaign for Hot Wheels to build more brand awareness in the local market. The communications campaign premise was to emotionally engage dads with the Hot Wheels brand by kicking off around Father’s Day on 21 June.

The aim of the PR campaign was to remind dads of their own childhoods, celebrate their connection with their children and champion the value of playing together.